TAKEOFF
Immersive installation
2021
LINK TO SHORT FILM
The 2021 Jerusalem Design Week, themed Runaway Circus, explored hedonistic escape. The TAKEOFF exhibit transformed an attic into a surreal aircraft-inspired experience, blending fantasy and reality. Visitors stepped into mirrored units, confronting infinite reflections and the post-pandemic longing for travel. Unlike real flights, TAKEOFF offered no destination, focusing instead on introspection and transformation—suspended between places, realities, and climates, challenging the passage of time. Video projection by Zohar Baranovitch, sound by Avizohar.
Interior viewConceptual diagram of the four mirrored boothsBehind the scenesExterior viewAudience interaction with the installationPerspective view of the installation